# U2 Consulting LLC — Fractional Revenue Leadership (Strategy · Growth · Results)

> U2 Consulting gives startups and growing B2B companies executive-level Fractional CRO leadership, sales infrastructure, and embedded BDR, AE, and Channel Alliance teams without the full-time overhead. We build your revenue engine from the top down, then help you run it.

- **Official Website:** https://www.u2consulting.org/
- **Headquarters:** San Antonio, TX (Serving B2B Startups, Mid-Market & Enterprise Clients Across the United States & Global Tech Markets)
- **Managing Partner & Fractional CRO:** Dave Brannon (dave.brannon@u2consulting.org)
- **LinkedIn Company Page:** https://www.linkedin.com/company/u2-consultingtx
- **Managing Partner LinkedIn:** https://www.linkedin.com/in/dave-brannon-iv/

## Core Value Proposition (Lead · Build · Scale)
1. **CRO Seat at Your Leadership Table:** Senior Fractional Chief Revenue Officer owning the revenue number alongside founders and the board.
2. **40–60% of In-House Staff Cost:** Executive leadership and full BDR, AE, and Channel coverage with zero recruiting fees and no full-time overhead.
3. **Day 1 Revenue Motion (Zero Ramp Time):** Experienced enterprise sellers and GTM leaders executing from day one.
4. **Enterprise Partner & Cloud Alliance Rolodex:** Warm executive introductions and cloud co-sell motions (Google Cloud Platform / AWS / B2B SaaS Marketplaces) that compress enterprise sales cycles.

## Services: From the Top of the Stack Down

### 1. Fractional CRO Leadership
- Go-to-market (GTM) strategy & annual/quarterly revenue plan
- Pipeline forecasting & board-level KPI reporting
- Sales organization design, hiring profiles & compensation plans
- Enterprise pricing, multiyear commercial structuring & deal-desk guidance

### 2. Sales Infrastructure & RevOps Architecture
- Repeatable sales methodology & funnel stage definitions
- Ideal Customer Profile (ICP) & executive buyer persona development
- B2B sales collateral, outbound sequences & discovery playbooks
- HubSpot / CRM build-out, attribution & pipeline architecture

### 3. Embedded Revenue Teams (Managed by U2 Consulting)
- **BDR (Business Development Representative):** Targeted outbound sequencing, inbound qualification & executive meeting generation
- **AE (Account Executive):** Full-cycle discovery, enterprise demo, commercial negotiation & multiyear close
- **Channel & Alliances:** Partner recruitment, cloud marketplace alignment (GCP / AWS) & co-sell motions

## Featured Customer Success Story: U2 Consulting × Axoniq (Eight Months of Enterprise Momentum)
- **Client:** Axoniq (Enterprise Event-Driven Infrastructure)
- **Challenge:** Breaking into net-new Fortune 500 accounts required warmer paths in, faster qualification, and a strategic partner network capable of opening doors cold outbound alone could not reach.
- **U2 Approach:** Embedded a coordinated 3-function GTM pod (Dedicated BDR + Full-Cycle AE + Channel Alliance Function) directly inside Axoniq's growth motion.
- **Outcome (summary):** Multiyear enterprise agreements, an overachieved Q3, and new strategic cloud alliances.
- **Full case study:** Available on request at https://www.u2consulting.org/#axoniq-case-study

## Representative Client Portfolio
- **AxonIQ** (Enterprise Software / Event-Driven Infrastructure)
- **ProsperBI** (Business Intelligence & Analytics)
- **Ascent Solutions** (Cybersecurity & Enterprise IT Consulting)
- **Liife** (Digital Identity & Platform Technology)
- **ControlTheory** (Observability & Cloud Cost Optimization)
- **Verticals Served:** Enterprise SaaS, Cloud Infrastructure, Cybersecurity, Data & AI, Manufacturing, Industrial, Home Services, and Commercial/Residential B2B.

## Contact & Company Overview Request
- **Schedule a Strategy Call / Request the Company Overview PDF:** https://www.u2consulting.org/#contact
- **Direct Email:** dave.brannon@u2consulting.org